Airwallex Challenges Big Banks & Empowers SME’s In First Aussie Campaign

April 13, 2022 | B&T Magazine | Portfolio
Share :
Global fintech brand, Airwallex, has today unveiled its new OOH campaign with oOh!media, as it continues to offer an alternative to traditional banking and empower businesses to operate across borders.
This is the first ever Australian out of home campaign for Airwallex, with its founding city, Melbourne as the chosen campaign location.
The campaign’s key creative concept is “You don’t need a bank to run your business”, and challenges the idea that traditional money management systems are the only option to support a business’ financial needs.
The campaign will appear on billboards, office advertising and digital channels across Melbourne, and will show passers-by how Airwallex can empower local SME businesses to grow without borders, while managing costs.
The multi-week campaign comes after an extended lockdown period in Melbourne amid the ongoing pandemic, and is inspired by some of the biggest pain points many SME businesses face when making payments internationally, that being high fees, inefficient payment options and low transparency.
It sets out to encourage ambitious businesses to manage their money confidently and reinvest in growth, and to highlight how profit margins can be impacted by traditional financial services.
“We are incredibly excited to be rolling out our first-ever, out of home campaign in Melbourne, at a time where many businesses are planning their path to recovery in a post-lockdown world,” said Airwallex growth marketing lead, Brendan Connaughton.
“The campaign aims to transform how organisations see their financial services provider; from a mechanism for managing funds and making payments, to a catalyst for business growth and success across borders.
“We see Airwallex at the heart of this change, unlocking new markets and revenue streams which enable businesses to grow.”